N for No Bulls#%!
I don't like to mince words and make something sound good when it's not. None of us have the time, nor should we have the patience for that approach to business. Truth matters and communicating that truth can at times, be difficult. Facing your business issues directly and intentionally, not retreating from the realities around you, allow for great opportunity. That's why honestly communicating the truth without the run-around is true north.
S for Significance
Significance is making a difference your life and in the ones you love. It is the outcome of working hard to implement truth in society. IF the work doesn't matter and has no social significance - I'm not interested.
W for Work Smart
In the long run, working smarter outweighs working harder. There is a right way to approach life, problems, relationships as well as business...then there is a wrong way. Let's try to minimize the wrong ways and do it right the first time.
E for Enjoy Life
At the end of the day, if you're not enjoying your life then it's time to change things. Your business can be what you want it to be. You pen your own story. You determine your own happiness. Life it too short and too wild not to be aggressively shaped for your enjoyment!